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Design with depth
Strategy with soul

View My Portfolio

Design Services

  • Build a brand people recognize and remember.

    Logo systems, visual identity, brand guidelines, positioning support, and strategic creative direction designed to help your business show up with confidence and consistency.

    Ideal for new businesses, rebrands, and growing organizations.

  • Turn attention into engagement.

    Campaign graphics, social media content, event promotions, flyers, brochures, presentations, signage, and other marketing assets that help communicate your message clearly and effectively.

    Ideal for businesses looking to increase visibility and strengthen audience connection.

  • Create a digital home for your brand.

    Custom Squarespace and Wix websites designed with user experience, storytelling, and business goals in mind—so visitors know who you are, what you offer, and how to take the next step.

    Ideal for businesses that have outgrown DIY websites or need a stronger online presence.

Black and white photograph of a pigeon in flight with wings fully spread.
A decorative hand mirror with an ornate, floral carved handle and frame, reflecting a blurry window.
A black-and-white photograph of a compass showing north pointing slightly east.

Not sure where to start?

Every project begins with a conversation. Whether you need a complete brand identity, ongoing creative support, or a website refresh, we'll identify the best path forward together.

Explore Services
Let's Connect

You’re probably a good fit if...

✓ Your business has grown, but your brand hasn't kept up.

✓ You're tired of piecing together graphics, flyers, social posts, signage, merch, and web updates from multiple sources.

✓ You have a strong vision but struggle to communicate it visually.

✓ You want a brand that feels cohesive, intentional, and recognizable across every touchpoint.

✓ You're launching something new and need creative support beyond just a logo.

✓ You value strategy just as much as aesthetics.

✓ You're looking for a creative partner who can help bring ideas to life, not just execute instructions.

✓ You want design that supports business growth, builds trust, and creates meaningful connections.

Whether you're building a brand from the ground up, refreshing an existing identity, or creating marketing assets to support growth, I help businesses transform scattered visuals into cohesive brand experiences. From visual identity systems and websites to campaigns, merchandise, signage, and promotional materials, every piece is designed to work together so your business looks professional, recognizable, and ready for what's next.

Featured Work

Big Pete’s Treats Website

Cannabis Website Refresh

View Project

for the win boxing

Boxing Gym Visual Identity

View Project

melo sidewinder

Product Visual Identity

View Project
Black and white photo of a woman with long hair, smiling and sitting against a dark background. She has a tattoo on her left forearm, earrings, and a ring on her left hand.

allow me to introduce myself

allow me to introduce myself

A blank torn piece of paper with rough edges.

Graphic Designer

Branding & Marketing

learn more about me :)

oakland-based / san jose raised

I'm Jackie Espejo, a freelance graphic designer and brand designer based in the San Francisco Bay Area. I help businesses build stronger brands through strategic branding, visual identity systems, marketing design, websites, and creative campaigns. From startups and fitness brands to live events and established companies, I partner with teams that need thoughtful design that connects with people and supports business growth.

industry Work:
Fitness, Wellness, Sports, Events, Music & Entertainment, Food & Beverage, Community Organizations, Lifestyle Products

Multidisciplinary Background:
Graphic Design, Brand Identity, Marketing Design, Creative Strategy, Art Direction, Print Production, 3D Visualization, Motion Graphics, Photography, Video EditinG

14+ years work experience
FREELANCE & IN-HOUSE

  • “Jackie is an incredibly talented Graphic Designer who has been instrumental in shaping our brand over the years. She originally designed our logo several years ago with amazing care and a deep understanding of our business. She also created our brand book, ad copy, and designs, showcasing her exceptional creativity and attention to detail.”

    - Geno Caccia, CEO of Caccia Home Services

  • “In all these years, I’ve never used another designer. I trust her completely and am willing to wait on her timeline because I know the results will be worth it. As I move into new phases of my life and work, I knew I had to reach out to Jackie again. She is the only person who can truly capture my vision and transform it into something that speaks not just to me, but to the communities I serve.”

    - Shay Franco-Clausen, Political Operative

  • “Her attention to detail is unmatched. She considers one’s own individual style and uniqueness in her work. I’ve been continually impressed with what she’s produced for my boxing gym. Jackie is efficient and quick to respond with any questions, concerns or ideas. Jackie Espejo Design is the ONLY designer and brand manager I’ll work with.”

    - Rae Black, Founder of For the Win Boxing

  • “From her early days as a fresh college graduate, navigating the design process for my logo, to website design and now embarking on a rebranding initiative, our partnership has been a thrilling and joyful experience. Working with Jackie has been a delight, and the numerous clients we've introduced her to share this sentiment. We have unwavering trust in the creative process and in Jackie’s ability to deliver exceptional results every single time. Her work is truly as custom as it gets!

    - Alonso Orellana, Founder of Visual Street Films

  • “I have been working with Jackie for years now and she is AMAZING, not only as an artist but business owner, her professionalism shines and is always great with feedback, no matter how difficult the project could be!”

    - Enkrypt, Director & Cinematographer

  • “Jackie is a professionally driven creative who thrives as she challenges herself to elevate her skills and deliver superb products. She's patient and receives feedback impartially, then incorporates it to regenerate an even better product. She has a refreshing, anomalous integrity that earns my business with trust and ease.”

    - Melvina Hayes, Founder of The Mpower Mint