I’m a graphic designer specializing in branding and marketing based in the SF Bay Area, working with entrepreneurs and business owners who want their brand to feel as strong as the product or service behind it. I collaborate closely with emerging and evolving brands to create visual identities that are intentional, grounded, and built to last. Not just look good for a moment.

My origin story begins in the summer of ’93. I’m the youngest of five and a first-generation descendant of Filipino immigrant parents. Growing up shy and observant, I was constantly absorbing what was around me: music, video games, sports, pro wrestling, streetwear. I was always drawn to the parts where I could customize, design, or make something my own such as game characters, skate park layouts (THPS fans know), anything that let creativity take the wheel.

By the time I figured out how to use my dad’s computer, I was already experimenting in Microsoft Paint and wandering the early internet unknowingly laying the foundation for what would become my career.

I grew up on the East Side of San Jose, surrounded by Asian and Latino culture, Chicano murals, neighborhood energy, and the everyday beauty of community. Those environments shaped my eye, my taste, and my appreciation for authenticity and values that still show up in my work today.

As life got more complicated, creativity became my outlet. Writing, drawing, photography, video, music - if it was creative, I was all in. School projects became my testing ground for how far I could push an idea.

The moment it clicked that design could be a career came senior year of high school, when I entered a t-shirt design contest for the AVID Club and won unanimously. Seeing hundreds of students wearing something I created was surreal and it changed everything. After graduating, I enrolled at the Art Institute of California in Silicon Valley, where I earned both my Associate and Bachelor of Science degrees in Graphic Design.

Today, I freelance remotely with over 10 years of experience across print production, digital advertising, and product branding. I’ve designed for global brands in action sports, music, entertainment, cannabis, food, and personal care.

My foundation in graphic design has naturally expanded into photography, video production, motion graphics, and 3D visuals — allowing me to think holistically about how brands show up across every touchpoint.

When I work with clients, I value substance over fluff, clarity over trends, and authenticity over perfection. My versatility comes from staying curious, trusting my instincts, and embracing the grit it takes to build something meaningful from the ground up.

If you’re building a brand that deserves to feel intentional, honest, and well-crafted, I’d love to collaborate.