Dia de las Ranflas y Viclas

Dia de las Ranflas y Viclas was the inaugural car and bike supershow hosted by South Bay Pop-Ups, held at the Los Angeles Convention Center. This event, led by founder Teresa, celebrated lowrider culture in the heart of downtown Los Angeles, with Teresa proudly becoming one of the first Latina women to organize an auto show dedicated to the lowrider community. The marketing campaign focused on event branding and digital advertising, creating a cohesive visual identity for the supershow. Our collaboration resulted in the design of a sponsor deck, show flyers, digital signage, and a custom step and repeat backdrop. These promotional materials captured the essence of lowrider culture while elevating the event's professional presence, ensuring strong engagement both online and at the venue.