Big Pete's Treats Website
Big Pete’s Treats is a beloved cannabis-infused baked goods brand best known for its signature cookies and classic cannabutter. As the brand expanded its product line beyond cookies, the website needed to grow with it by evolving from a simple showcase into a dynamic, user-centered platform that supports five key goals: buying, finding, discovering, learning about, and using Big Pete’s products. The previous site, while effective for highlighting cookies, wasn’t designed to scale. Our redesign introduced distinct product category pages while preserving the original charm. We shifted the visual focus from packaging to the edible itself, creating a more appetizing and immersive browsing experience. Clean entrance animations and a refined layout kept the experience seamless and intuitive. Visually, we moved away from the darker tones of the old site to embrace a more inviting palette inspired by Santa Cruz's earthy greens and blues grounded in nature, warm browns that nod to baked goods, and playful accents of pink, yellow, and red to reflect the brand’s vibrant spirit. Typographically, the design evolved from a singular use of DIN to a more expressive combination of DIN Condensed and Thirsty Script, adding warmth, personality, and a sense of community to the brand's digital presence.
You may also like
