HighArt.

HighArt., a pro-artist platform, was developed to challenge traditional art shows by amplifying underrepresented voices and their stories. With a clear brand strategy in place, my role was to create a corporate identity and website design that embodied the platform’s mission while remaining clean, straightforward, and culturally expressive. The brand identity balanced modern simplicity with artistic flair, incorporating minimalist typography and subtle design elements inspired by diverse artistic movements. For the website, a user-friendly layout was designed to ensure seamless navigation, while bold visuals and storytelling elements highlighted the unique voices of the artists. Together, the brand identity and website communicate HighArt.'s dedication to empowering artists and fostering cultural conversations, creating an inviting space for both creators and audiences. Brand Strategist: Jocelyn Valencia Project Manager: Joselyn Lopez Creative Director & Photographer: Enkrypt Los Angeles