GOMO Kids' Active Toys
Brand Identity | CMF Design | Packaging | Merchandising Design
As the GOMO product line expanded, the brand required a cohesive identity that remained fun, vibrant, and inviting across all touchpoints. This project focused on maintaining GOMO’s playful energy while refining its brand identity to ensure consistency in product design, e-commerce visuals, retail displays, and packaging. A bright, energetic color palette was integrated into product designs and lifestyle imagery, emphasizing active play and adventure. For e-commerce, dynamic visuals were created to showcase the toys in action, while engaging packaging designs captured attention both online and in-store. The merchandising strategy included eye-catching retail displays that highlighted the brand’s playful spirit, ensuring a seamless customer experience from discovery to purchase. This project successfully positioned GOMO as a go-to brand for kids' active toys, combining fun and functionality. Logo Design: Shawn Fissel Industrial Designer: Shawn Product Renderings: MOMNT, Will Gibbons Photographers: Pixel Perfect, IC VZNZ, Prismonde