Ropeflex Dual Action Technology

Ropeflex is a fitness rope training equipment brand that designs, manufactures and sells a family of training equipment utilizing rope technology for strength and cardio. Its recent development of Dual Action Technology was featured on the Fitness Trade Journal magazine to showcase a new mechanism where you can go for speed from one side of the rope drum or challenge your strength on the other side. We collaborated on visualizing the strength and speed modes of the mechanism with the use of color and displaying which machines are available with this technology, making sure the message was clear across the magazine ad, social media and email marketing.